NEWS & BLOG

Understanding how groups buy together.

Research, insights, and practical thinking on how groups plan, book, pay, and share costs together.

Checkout & Payments

Why group bookings fail at checkout (and what merchants can do about it)

Group bookings fail at checkout because the checkout asks one person to pay for everyone. Here's why that kills the sale, and what a checkout built for groups actually requires.

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Checkout & Payments

How do experience platforms turn 'maybe' into 'booked' for group outings?

7 min read

Industry Insights

How can online travel agencies capture more group bookings before they fall apart?

8 min read

Checkout & Payments

What is split at checkout and how does it increase conversion for ticketing platforms?

7 min read

Industry Insights

Why do group stays drop off at checkout, and how can accommodation marketplaces fix it?

7 min read

Group Payments

Why does organising group plans feel like a second job?

5 min read