What is split at checkout and how does it increase conversion for ticketing platforms?

Split with Maytes is an alternative payment method at checkout, built to help groups complete purchases together while each person pays their own share.

For ticketing platforms, this helps reduce abandonment caused by one person having to front the full cost for the group. The result is faster purchase decisions, larger group bookings, and more completed transactions.

What is Split with Maytes for ticketing?

Ticketing has one of the highest group-purchase ratios of any online category. Concerts, festivals, sport, comedy, theatre, and live experiences are rarely purchased for one person alone. Yet most ticketing checkouts are designed for individual purchases.

Split with Maytes is a payment method that allows one person to secure tickets for a group while each friend pays their share within a defined payment window. For ticketing businesses, this matters because inventory is scarce, time-sensitive, and emotionally driven. People are not just buying tickets, they are organising experiences with friends.

With Split with Maytes, the organiser reserves the tickets the moment they hit “Pay”. Their bank places a temporary hold on the full amount while friends receive a PayLink and pay their share using Apple Pay, Google Pay, or card. As payments are collected, the hold on the organiser's card reduces.

Why does traditional ticket checkout create friction?

The challenge is not demand. The challenge is coordination. According to our quantitative study of 300 ticket buyers, 81% buy group tickets regularly, yet most ticketing platforms treat group purchases as single-buyer transactions.

When the organiser hesitates, the booking stalls. Inventory is released, the group loses momentum, and the sale disappears. 31% of group ticket buyers have missed out on something they wanted because the group took too long to confirm, and in ticketing, that window is often measured in minutes, not days.

For higher-value purchases the pressure compounds. For a $500 ticket that may be manageable. For a $2,000 festival package it often becomes a real barrier to purchase.

Ticketing agents know the importance of selling early in the promotion cycle, with demand dropping significantly the further you move away from the on-sale date.

Why do group ticket purchases fail at the payment stage?

Most ticket purchases are group decisions, but checkout assumes one person should carry the responsibility. The organiser ends up fronting the money, chasing repayments, managing dropouts, coordinating payment deadlines, and taking the financial risk. This work happens entirely outside the checkout flow.

The ticketing platform sees abandonment. The organiser sees administrative work. The group sees uncertainty.

The result is lost conversion that never appears in the data as a group payment problem, it simply looks like another abandoned cart.

How does Split with Maytes increase conversion?

Three mechanisms drive the impact.

1. Conversion

76% of buyers say they'd book sooner if Split with Maytes existed at checkout. Groups decide together, but the sale is only confirmed once everyone has paid the organiser back, and that gap is where momentum disappears. Split with Maytes closes it, confirming the booking the moment the group agrees, while intent is highest.

2. Larger group bookings

73% of buyers say they would organise larger groups if Split with Maytes was available. For ticketing platforms, this can increase basket size without increasing acquisition spend, more attendees per booking, more revenue per transaction.

3. Additional customer acquisition

Every friend who pays their share can become a verified customer on your platform (with the requisite opt-in approvals from users). One booking can introduce three, four, or even eight new customers, creating future marketing opportunities without additional acquisition cost.

Which ticketing platforms benefit most?

Split with Maytes is particularly valuable for concert and live event ticketing platforms where tickets are often purchased for groups and inventory moves quickly.

Sporting event platforms where friends and families frequently attend together, group experience providers covering competitive socialising, group classes, and activity-based bookings, and theatre, comedy, and live event marketplaces where booking decisions are typically made collectively.

If a meaningful percentage of your transactions contain multiple tickets, there is a strong chance that organiser friction is affecting conversion.

What does integration look like?

A checkout widget is added alongside existing payment methods. Implementation typically takes less than four weeks, and no major changes to the checkout flow are required. Customers select Split with Maytes, complete the group payment flow, and return to the merchant checkout as they would with any other payment method.

Practical takeaways

• ✓Ticket purchases are often group purchases.
• ✓Organiser friction is a hidden cause of abandonment.
• ✓Checkout abandonment is frequently a coordination problem rather than a pricing problem.
• ✓Split with Maytes helps convert group intent into completed transactions.
• ✓Platforms with high multi-ticket order volumes stand to benefit most.